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Case Studies - Wireless
The second largest wireless carrier in the US serving more than 47 million customers turns to OneTouch Direct to market and sell its suite of wireless rate plans, phones and features via multiple channels of distribution.
The Challenge
This wireless communications company was looking for a customer acquisition partner to develop and implement a national sales plan to increase market penetration for its wireless/cellular services. They were looking for a partner that could function as a fully-integrated sales and marketing arm of their organization. This would require the partner to integrate with their systems and manage the entire customer experience from lead generation, to selling, to fulfilling, to 30-day customer follow.
The Solution
This wireless company chose OneTouch Direct as their customer acquisition partner because of our staff’s deep knowledge of the wireless industry. OneTouch built and implemented a nationwide marketing strategy, leveraging its unique testing methodology, order management system, multiple channels of distribution, fraud prevention software, fulfillment and data warehouse capabilities to drive new sales.
This initiative is ongoing, generating thousands of new customers each month. The customers acquired by the OneTouch initiatives have matched the industries churn and typically have higher than average revenue per subscriber as compared to the traditional channels. Over the past eight years, OneTouch has been responsible directly and indirectly for generating over two million new subscribers.
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