Research has consistently shown it is five times more expensive to acquire a new customer than it is to retain an existing customer. Therefore, implementing a successful customer service, customer marketing and retention strategy is a critical component of Customer Relationship Management. The current customer base is the most valuable revenue growth opportunity for any business and OneTouch Direct has proven success in designing and implementing successful customer base marketing programs.

Using your data, OneTouch Direct can assist in developing targeted up-sell, cross-sell, retention and loyalty campaigns. We work with clients to add innovative base marketing programs for proactively selling, education, training and marketing additional products and services with the goal of increasing revenues. These programs offer a cost-effective solution to reaching a broader base of your customers leveraging multiple channels of communication resulting in greater loyalty and customer satisfaction in what may be an ignored, yet profitable, segment of the customer base.